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From early mornings on the lake to stories told at the dock, this piece represents the freedom to fish, explore, and live the outdoor lifestyle.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894704406628,"sku":null,"price":46.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/d5216caedf6ef6_7orjiotlb53uhc9orijqduun0t_0379f891.png?v=1793150662"},{"product_id":"bx-big-brat","title":"BX Big Brat","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eThe BX Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894706536548,"sku":null,"price":6.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/160a244a944afa_kk931a6qc97shfbbs4unhrd52g_37a6c13e.png?v=1793150692"},{"product_id":"bx-brat","title":"BX Brat","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eBadly behaved and always looking for a fight, the BX Brat is one tough little cookie. 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The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Gilded Brown Trout (GDBT) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712270948,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Chartreuse (GDCO) \/ Body Length: 3\"\" (CDE75)","offer_id":67894712303716,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Gilded Chartreuse Orange Belly (GDCO) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712336484,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Clown (GDCL) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712369252,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Fire Tiger (GDFT) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712402020,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Gold Shad (GDGS) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712434788,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Hot Tiger (GDHT) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712467556,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Iwana (GDIW) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712500324,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Minnow (GDMN) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712533092,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Rainbow Trout (GDRT) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712565860,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Silver Shad (GDSS) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712598628,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Vairon (GDVR) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712631396,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Wakasagi (GDWK) \/ Body Length: 2-1\/4\"\" (CDE55)","offer_id":67894712664164,"sku":null,"price":7.25,"currency_code":"USD","in_stock":true},{"title":"Gilded Brown Trout (GDBT) \/ Body Length: 3\"\" (CDE75)","offer_id":67894712696932,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/1a29d9bba06dc3_jcqb7g44qh311drk8ggmshb82e_9cb2817c.png?v=1793150718"},{"product_id":"countdown-magnum","title":"CountDown Magnum","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eIGFA records confirm that these are the world's number one saltwater hard bodied lure.  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Magnums are truly Your Best Shot At A World Record.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Dorado (D) \/ Body Length: 4-3\/8\"\" (CDMAG11)","offer_id":67894712729700,"sku":null,"price":9.25,"currency_code":"USD","in_stock":true},{"title":"Firetiger (FT) \/ Body Length: 4-3\/8\"\" (CDMAG11)","offer_id":67894712762468,"sku":null,"price":10.25,"currency_code":"USD","in_stock":true},{"title":"Gold Fluorescent Red (GFR) \/ Body Length: 4-3\/8\"\" (CDMAG11)","offer_id":67894712795236,"sku":null,"price":9.25,"currency_code":"USD","in_stock":true},{"title":"Green Mackerel (GM) \/ Body Length: 4-3\/8\"\" (CDMAG11)","offer_id":67894712828004,"sku":null,"price":9.25,"currency_code":"USD","in_stock":true},{"title":"Mullet (MU) \/ Body Length: 4-3\/8\"\" (CDMAG11)","offer_id":67894712860772,"sku":null,"price":9.25,"currency_code":"USD","in_stock":true},{"title":"Purple Mackerel (PM) \/ Body Length: 4-3\/8\"\" 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Made tough to withstand everything you put them through, these carpet decals are skid and slip resistant and will stand the test of time.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894715613284,"sku":null,"price":26.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/075c272b1bc6e5_2jdr1hp9st3u324tj4fs7jk534_46a0cb35.png?v=1793150728"},{"product_id":"crushcity-towel","title":"CrushCity Towel","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eThe new CrushCity towel is here! This 80% polyester, hands free fishermen's towel will keep your hands and tools clean from dirt, slime and anything else you encounter on the water. Easy-to-use carabiner clip allows you to clip it anywhere. Exclusively branded with the CrushCity logo - you're going to need more than just one.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894718201956,"sku":null,"price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/f65ace122bb0c0_miaunuoc6l3bd6iqic1cutal2u_523a812f.png?v=1793150749"},{"product_id":"deep-tail-dancer","title":"Deep Tail Dancer","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eThis deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala wounded-minnow attraction.  The Deep Tail Dancer features an enlarged, extreme diving lip that plummets the lure as deep as 30 feet unassisted, getting this bait down where the big ones lie during  the mid-summer and early fall months.  Balsa wood lure with an internal rattle system, the Deep Tail Dancer features VMC black nickel treble hooks for quick piercing sharpness and the strength to withstand the fiercest battles. Hand-tuned and tank-tested, each lure swims perfect right out of the box.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Black Light (BLKL) \/ Body Length: 2-3\/4\"\" (TDD07)","offer_id":67894718234724,"sku":null,"price":8.5,"currency_code":"USD","in_stock":true},{"title":"Black Wonderbread (BWB) \/ Body Length: 2-3\/4\"\" (TDD07)","offer_id":67894718267492,"sku":null,"price":8.5,"currency_code":"USD","in_stock":true},{"title":"Bleeding Tiger (BLT) \/ Body Length: 2-3\/4\"\" (TDD07)","offer_id":67894718300260,"sku":null,"price":8.5,"currency_code":"USD","in_stock":true},{"title":"Blue Flash (BFL) \/ Body Length: 2-3\/4\"\" (TDD07)","offer_id":67894718333028,"sku":null,"price":8.5,"currency_code":"USD","in_stock":true},{"title":"Clown Flash (CLF) \/ Body Length: 3-1\/2\"\" (TDD09)","offer_id":67894718365796,"sku":null,"price":8.5,"currency_code":"USD","in_stock":true},{"title":"Flash Perch (FLP) \/ Body Length: 3-1\/2\"\" 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The perfect choice when you want a lure that runs straight and true, even when running fast and deep. Neutral buoyancy allows lure to suspend on pause in retrieve. Tuned internal rattle chamber creates loud and rhythmic attraction.  Premium VMC black nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Black Light (BLKL) \/ Body Length: 4-3\/4\"\" (DHJ12)","offer_id":67894719938660,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true},{"title":"Black Wonderbread (BWB) \/ Body Length: 4-3\/4\"\" (DHJ12)","offer_id":67894719971428,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true},{"title":"Blue Ghost (BGH) \/ Body Length: 4-3\/4\"\" (DHJ12)","offer_id":67894720004196,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true},{"title":"Clown (CLN) \/ Body Length: 4-3\/4\"\" (DHJ12)","offer_id":67894720036964,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true},{"title":"Dreamsicle (DSC) \/ Body Length: 4-3\/4\"\" (DHJ12)","offer_id":67894720069732,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true},{"title":"Firetiger (FT) \/ Body Length: 4-3\/4\"\" 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Body Length: 2-3\/4\"\" (F07)","offer_id":67894749560932,"sku":null,"price":5.5,"currency_code":"USD","in_stock":true},{"title":"Metallic Silver (MS) \/ Body Length: 2-3\/4\"\" (F07)","offer_id":67894749593700,"sku":null,"price":5.5,"currency_code":"USD","in_stock":true},{"title":"Nordic Perch (NP) \/ Body Length: 2-3\/4\"\" (F07)","offer_id":67894749626468,"sku":null,"price":5.5,"currency_code":"USD","in_stock":true},{"title":"Bleeding Hot Olive (BHO) \/ Body Length: 2-3\/4\"\" (F07)","offer_id":67894749659236,"sku":null,"price":5.5,"currency_code":"USD","in_stock":true},{"title":"Bleeding Original Shad (BOSD) \/ Body Length: 2-3\/4\"\" (F07)","offer_id":67894749692004,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true},{"title":"Bleeding Pearl (BP) \/ Body Length: 2-3\/4\"\" (F07)","offer_id":67894749724772,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true},{"title":"Blue (B) \/ Body Length: 2-3\/4\"\" 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With its unique head design it can be flipped, pitched or cast in and around cover with no problems and is also great for open water fishing. Don’t forget the custom jig skirt colors, color matched brush guards, single rattle and the heavy VMC Black Nickel hook.Compare Jigs\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894752215140,"sku":null,"price":2.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/8k72egcapp00jbq2lirtfcji2r_21fe2b7a.png?v=1793150976"},{"product_id":"rapala-am24-ipfd","title":"Rapala AM24 IPFD","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003e\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003eLightweight and low profile, the AM-24 auto\/manual inflatable life jacket is the perfect match for boat or kayak fishing. The jacket inflates automatically upon immersion in water, but can also be manually inflated as needed. These jackets are so lightweight and comfortable, you’ll forget you even have it on!\u003c\/div\u003e\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894759653476,"sku":null,"price":1.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/580f55bde8412f_97378hlcll5pd086mucmghtg55_9eb05452.png?v=1793150992"},{"product_id":"rapala-boat-carpet-graphic-12x4","title":"Rapala Boat Carpet Graphic 12\"\"x4\"\"","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eBring your boat deck to life with carpet decals specifically designed and tested for use on boat decks. 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Featuring a convenient screw-on clear straw lid with twist closure (and a removable straw) and auto cup-holder friendly base, it’s both practical and stylish for everyday use. The mug has a matte powder coated finish.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894760374372,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/06fd925dcb52ae_2m7tgb3sj15bfebhcnibkm9c31_13d65a7a.png?v=1793150998"},{"product_id":"rapala-youth-life-vest","title":"Rapala Youth Life Vest","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003e\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003eFeaturing classic open-sided styling and an affordable price, the General Purpose vest is a must-have for your boat and on-water adventures. Quick release buckles, 1” belts, and large armholes provide a secure and comfortable fit for any activity.\u003c\/div\u003e\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894762668132,"sku":null,"price":1.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/5b75f6b9fa2a6c_lgp15kfafd30v8b58d5nncgi65_4c902164.png?v=1793151017"},{"product_id":"rapala-29-us-flag-giant-lure","title":"Rapala 29” US Flag Giant Lure","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eInstant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy bar setting, any basement, rec-room, log cabin or office. This 29 version of the Original Rapala is packaged in giant Rapala style cartons with legend story on back.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894763257956,"sku":null,"price":46.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/da0fd82964c6f3_bissasgvg52nbd63lms9sigg30_37cba148.png?v=1793151020"},{"product_id":"rapala-americana-blackout-hat","title":"Rapala Americana Blackout Hat","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eCelebrate America’s 250th with this exclusive blackout flag hat. The 6 panel design with snapback closure has all of the features that you love from Richardson’s 112 trucker hat, with added “Americana” flare. A cotton sweatband provides comfort for all day wear, and an embroidered Rapala logo brings it home. Get it while you can!\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894763421796,"sku":null,"price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/1aa43a7418a6c8_144le80bo57if3jup4c2tvuf2k_1472f825.png?v=1793151022"},{"product_id":"rapala-americana-patch-hat","title":"Rapala Americana Patch Hat","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eA unique design made to celebrate America’s 250th in style! This red, white, and blue Richardson 112 hat features a custom Rapala American Flat rubber patch and 6 panel design with mid pro profile. The cotton sweatband protects the hat from sweat lines and keep you looking and feeling fresh all year long.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894763585636,"sku":null,"price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/04b4b3c59d8f37_qkeea743p108bf3h1ormentr74_99c01c28.png?v=1793151023"},{"product_id":"rapala-grey-towel","title":"Rapala Grey Towel","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eEvery angler needs a towel. This 80% polyester, hands free fishermen's towel will keep your hands and tools clean from dirt, slime and anything else you encounter on the water. Easy-to-use carabiner clip allows you to clip it anywhere. Exclusively branded with the Rapala logo - you're going to need more than just one.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894769025124,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/54b58638f7ff18_n6a1i4fb2l3d9bb5ukhpp9n35c_0fd9ebee.png?v=1793151056"},{"product_id":"rapala-lanyard-with-metal-bottle-opener","title":"Rapala Lanyard With Metal Bottle Opener","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eHeavy weight 3\/4 wide satin material lanyard with metal bottle opener attachment. 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Snapback closure, one size fits most.Rapala is proud to have a partnership with Disabled American Veterans (DAV). Every unit sold on the Rapala.com website with the new patriotic style, will raise money for the DAV foundation. 10% of sales on these items will be donated to the DAV organization to help continue to support American heroes around the country. Fishing is enjoyed by so many veterans and Rapala says thank you to all those who have served.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894776135780,"sku":null,"price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/a19582ff6836fa_p22ru48ded7a397si47unvko52_f67e393e.png?v=1793151107"},{"product_id":"rapala-red-white-boom-decal","title":"Rapala Red, White \u0026 Boom Decal","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eSticks to any boat, truck or hard surface.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894776299620,"sku":null,"price":1.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/red_white_boom_6x2.5.jpg?v=1793151107"},{"product_id":"rapala-usa-rope-cap","title":"Rapala USA Rope Cap","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eRepresent the red, white, and blue with this exclusive colorway and new style. Made with a 3D embroidered script logo and  braided rope accent, this hat is the perfect addition to your daily wear. Made with 100% polyester performance fabric, this hat has a medium profile five panel structure, and has a modified flat visor. Best yet, it offers UV protection and is moisture wicking with an adjustable snap closure.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894779674724,"sku":null,"price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/rrc405.jpg?v=1793151136"},{"product_id":"rapala-venture-13-backpack","title":"Rapala Venture 13 Backpack","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eBuilt for anglers that are always on the move, the new Venture 13 Backpack allows anglers who enjoy shore and kayak fishing to store and organize all of their fishing lures and accessories in one location and take it with them, hands-free, wherever they venture. Featuring a 13-liter main compartment, this backpack has internal zipper pockets and accommodates three RapStack 3700 tackle boxes. It features two 3D mesh padded shoulder straps with a chest belt, three zippered pockets, a mesh side pouch, tool attachment points, a 3D mesh ventilating back support and a water-resistant base.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"default","offer_id":67894779838564,"sku":null,"price":35.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/7230\/6788\/files\/2dfc2f5a305c5d_fm2er1mn450ul8klc5nqtqmd1r_1feb9a86.png?v=1793151138"},{"product_id":"rapala-venture-8-sling-pack","title":"Rapala Venture 8 Sling Pack","description":"\u003cdiv itemprop=\"description\" class=\"product-description__text\" data-v-4c71b3de=\"\"\u003eMade for anglers who enjoy shore and kayak fishing, the new Venture 8 Slingpack has angler's covered when they are on the move. With space to store and organize all of their fishing lures and accessories in one location and take it with them, they'll be ready for wherever their fishing adventure takes them. The Venture 8 Slingpack is a compact, portable pack that features an eight-liter main compartment with internal zipper pockets, with room for three RapStack 3600 tackle boxes. It features one 3D mesh padded shoulder strap with quick release buckle. 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